That “IWK” stands for Intelligent Worldwide Knowledge in communications. That it stands for Information, Worthwhile, Kalleidoscopic. For “information with a karma”. We can think of lots of things.
We are all that, but that’s not what makes us special. IWK stands for a different approach to topics, their communication and the communication routes. For solutions that span the spectrum from strategic communication consulting to classical PR, from events to media training.
To achieve our goals, we have to call a spade a spade, and never beat about the bush. For not every idea will work. But almost every idea deserves thinking through to the end. For this it requires space and time. We give those ideas that by not dictating pre-conceived processes to our customers, but developing our way with the needs, projects and goals of our partners.
You might care to call it “organic communications”: models growing from hard facts and complex topics with varied stories, concepts, choices of communication channels which we identify through mutual collaboration with editors, journalists and multipliers.